http://www.jenniebowers.com/work daily 1.0 2020-03-10 https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e4af317a4a90257d8f41051/1581970686250/MVP+Defined.png Work LEFT: Our first pass at visual design, based on wireframing. RIGHT: After negotiations with engineering, we settled on an MVP without subnav capabilities (very sad). But we agreed that within two weeks of MVP release, we’d be adding in subnav (along with other post-MVP features). Design working with the PM and engineers in JIRA, shuffling around priority vs. non-priority items for each release. https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e4f1a1b3e3d7553d14fcf15/1582242345949/Landing+Page+NEXT.jpg Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e47187b7f7d0770244b93ad/1581903953967/wireframes.png Work Initial wireframes included five very different directions. We used usertesting.com to gather quick feedback, helping us narrow down to a single direction (below). https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e4b17ce6d8433076ef9c5cd/1581979620055/Data+Viz+HYC.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e4f187b218cff05d16ba95b/1582241938399/Favoriting.jpg Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e49ed3f7beeaf30f5ca20f4/1581903937805/Sketches.png Work LEFT: Cutting up the PDF report to play with different ways of grouping information. RIGHT: Creating our own components to test mobile layout. It’s good to take tactile breaks from the screen. https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e4722c08f2f7a5f5823b593/1581903982229/Usability+Testing.png Work Top usability testing findings. We were able to incorporate some solutions to these problems into the MVP, but not as many as we wanted. https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e4b21536d8433076efc8195/1581982056110/Over+Time.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e4b25f0518fab78b4da2233/1581983229592/Hiding.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e473ffc5d9eed7671682245/1581903964641/Wireframes+Refined.png Work Wireframes we prototyped and sent to the stakeholders. https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e4afcf8b6e8306d01ff126f/1581972749299/STYLES.png Work I used Invision to create a style guide and component library for engineers (and future designers). Our new color palette drew on the blue used for the sampling kits. I brightened it up a bit for devices, and added a few more colors. We moved toward a pastel/lighter version of the original colors for the secondary palette. Test results can be heavy, so we wanted to combat this visually with a feel of lightness and simplicity. https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e4a3721bc62bd19129bb640/1581922102626/Icons_Research_horiz.png Work We did a deep analysis of over 12 potential competitors, looking closely at how they explained (linguistically and visually) results to users. Our user research included customer service feedback, NPS and social media comments, email surveys and web stats. This led to a surprise discovery of a new type of persona. https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e4c7224db3a4f4d6e6ed68c/5e4c7b38422a5a57147cb551/1582071042711/02+Trends.jpg Work - Trends page We had to design for an “empty” (or single data point) state for all screens. With a single data point, user is prompted to create trends. With multiple data points, user is reminded to request another kit if they haven’t already. https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e4c7224db3a4f4d6e6ed68c/5e4c7b38a9ac1a30bee284a9/1582070877201/01+home.jpg Work - SmartGut Results Home page The results landing page on tablet and phone. We removed personalization with name after the MVP release, because we planned to create a logged-in home page with name personalization. https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e4c7224db3a4f4d6e6ed68c/5e4c7b3ea149a66b70856db4/1582071170122/03+Discuss.jpg Work - Discuss Page We had a hard time coming up with a name for this section. “Actions” didn’t go over well with our in-house lawyers. We opted for “Discussion Guide” in printed materials, shortened here. We also added a filter, designed to grow more robust over time. https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e4c7224db3a4f4d6e6ed68c/5e4c7b3e1558b66c9337f50a/1582071342257/04+Details.jpg Work - Condition Details Page The comparison graphic here caused a lot of grief (outlined above, in the “Challenges” section). After the MVP release, we opted to hide the graph, so as not to distract the user (on mobile, the graph pushed all other information wayyy down on the page). https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e4c7224db3a4f4d6e6ed68c/5e4c7b439270683f2955b771/1582145086752/05%2BDetails.jpg Work - Conditions Details Page With and without graphs, and displaying the “Deeper dive” information. https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e4c7224db3a4f4d6e6ed68c/5e4c7b43577b7d30b3026b21/1582071214491/06+Filtering.jpg Work - Filtering on mobile We opted to have a screen peek here, so the user could see the real-time updates as they filtered. https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e49d24d3be8c0066df3e911/1581903921972/PDFs+FINAL.png Work THE STARTING POINT (PDF print out): There’s a lot going on with symbols, color and language here. So much so, that customer service was consistenly swamped with calls from confused patients. The most common complains were, “What does ‘Inversely Associated mean?’ and “All the red is very worrisome. Does this mean I’m really sick?’” https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e4b261fb6e8306d010b43de/1582924089770/COLOR+USE.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e4b17ef6d8433076ef9cd6c/1581979644197/Data+Viz+Graphs.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e4b25d601c72f4e3e6530d6/1581983199249/Credibility+System.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e4dbace1a753f6e853c03ff/1582410276539/PV+4b.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e4dbb1f2d0ffc04861f7cd1/1582152492090/Anika.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e4dbafd5ef0991eb912d6ed/1582152470614/PV+Inspo.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e4dba6ea020237555204f1d/1582410248957/PV+Pitch.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e4dbb59febdef4ad90ac8b9/1582152560250/PV+3.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e4db9ed5e0c794068e4cb26/1582765973650/PV+Competitor+Analysis.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e4dba838c33332bc69245b8/1582410257713/PV+Pitch+2.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e5723233589c5496fea7209/1582768947035/PV+1.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e4dbab01853d24c7658f52b/1582410287659/PV4a.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e571778013e2803331aeb02/1582765957371/PV+2.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e572e0f3589c5496fed06c3/1582771741848/PV+Education.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e51a470976c87268cf256a1/5e51a4715b06bd56a985f0f7/1582765547347/Kit%2BRough.jpg Work - Prototypes A senior visual designer and I cut these out ourselves, and made rough print-outs of the instructions to go inside. We played around with different ways to display the die cuts. https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e51a470976c87268cf256a1/5e51a47dc762610ac54ddc69/1582765761473/Kit+Thumbnail.png Work - The final product We chose this specific cut-out design to display the name of the product inside. We also chose to use a gradient on the instructions booklets. (peeking through) to make the kit feel even more colorful and welcoming. Finally, the logo was raised and uncolored - allowing for more freedom as we changed and enhanced colors and styles to grow with the company. https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e51a470976c87268cf256a1/5e51a8a7c762610ac54e880a/1582765580418/Kit%2BLayout.jpg Work - The proof The final proof I sent to the printer https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e51a470976c87268cf256a1/5e5316afaf3a3e1585c92832/1582765492522/Kits+Old.png Work - Our original kits Three of our original kits. Not only did we need to print and manufacture separate kits from each product, but you can see here that the pattern used on the kits is older and less “fun.” https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e51a4a59fa7880e2a311f43/1582408886520/iconography.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e51a1ec292ccf78e829504b/5e51a8cc3ed02b41f43a9f3f/1582410098468/Styles%2B01.jpg Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e51a1ec292ccf78e829504b/5e51a8f2976c87268cf316fd/1582410086439/Styles+03.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e51a1ec292ccf78e829504b/5e51a8f26dd0756fb8dd0ceb/1582410107376/Styles%2B04.jpg Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e51a1ec292ccf78e829504b/5e51a8f56dd0756fb8dd0dd7/1582410119091/Styles%2B05.jpg Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e51a1ec292ccf78e829504b/5e51a8f88ff9f5167f8b6d15/1582410128260/Styles%2B06.jpg Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e51a1ec292ccf78e829504b/5e51ab00af3a3e15859b497e/1582410552843/Styles%2B02.jpg Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e56ba23672e8272383390b4/5e56ba23672e8272383390c0/1582083659961/07.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e56ba23672e8272383390b4/5e56ba23672e8272383390b5/1582083668974/91.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e56ba23672e8272383390b4/5e56ba23672e8272383390bc/1582083950865/Kaiser+Thumbnail.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e56ba23672e8272383390b4/5e56ba23672e8272383390c4/1582084123931/04.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e56ba23672e8272383390b4/5e56ba23672e8272383390be/1582083648293/03.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e56ba23672e8272383390b4/5e56ba23672e8272383390b7/1582083648411/02.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e56ba23672e8272383390b4/5e56ba23672e8272383390ba/1582083658166/05.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e56ba23672e8272383390b4/5e56ba23672e8272383390c2/1582083657998/06.png Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e3dc5bbe32e3413b7e0024b/1581106633146/Radiolab%2Bsketches.jpg Work Beginning sketches, after consulting with bioinformatics and engineering. https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e3dc5f867c8ab49b60965f5/1581106687740/Radiolab%2BNotes.jpg Work Notes from the brainstorm….along with some chocolate (which makes everything better). https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e4f02e92fae84312db8efe0/1582236638175/ Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/t/5e3de4faadea1877052da87b/1581114624081/Explorer+Original.png Work The state of online results when I first started at uBiome. It was completely broken on mobile. https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e4d96e05fa8715909d8d6f2/5e4da795c5f027398ccf608a/1582147481162/Radio+2B.jpg Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e4d96e05fa8715909d8d6f2/5e4d96ed6f9c0d3da0091b44/1582143443765/Radio3.jpg Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e4d96e05fa8715909d8d6f2/5e4d96eb6d9f2254fac46635/1582143861904/Radio%252B8.jpg Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e4d96e05fa8715909d8d6f2/5e4d96eb20c08f54b94946f6/1582144292470/Radio%2B7.jpg Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e4d96e05fa8715909d8d6f2/5e4d96e8ad89174386a367f6/1582143233852/Radio+6.jpg Work https://static1.squarespace.com/static/529b1f35e4b06b094789ad13/5e4d96e05fa8715909d8d6f2/5e4d96e72044f9015db6547b/1582143214269/Radio+5.jpg Work 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